Starting a food or health blog is a great way to share your recipes and everything you know about healthy eating. We’ve already explained the steps to starting your very own food blog, but today we want to go a little deeper and help you craft the perfect About page for your website. Let’s jump in.
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What Is An About Page?
An About page is one of the first pages people will look at when they land on your website. It’s the page that should explain what your site is about and who you are. It’s a chance for your visitors to get to know you and your site and to work out whether or not it’s for them. Your About page is there to answer the question “what does this site have to offer me?”
If you’re writing a personal or health blog, you’ll probably want to get your personality across on your About page. You’ll want to show your readers whether you’re a serious or lighthearted blog. Whether you talk about veganism or the paleo diet. Whether you’re an expert or you’re learning as you go.
What Should Your About Page Include?
It’s up to you exactly what your About page includes, but here are the most important elements that you should aim to include.
Bio
Introduce yourself and explain what you do. Mention any relevant qualifications or experience that you have, as well as anything else that you think your readers should know about you and your brand. You can include both a professional bio and a personal bio if you like.
Photo(s)
If you can, include a photo of yourself, to help your visitors get to know you and see that you’re a real person. Ideally, your photos would be high-quality photos of you doing something related to your blog’s focus, for example cooking if you run a recipe blog, but if you don’t have one of those, just pick a clear photo of you smiling at the camera.
Your Story
How did you get to where you are today? What problems did you overcome? What did you learn? Stories are compelling and they’re a good way to make a connection with the strangers who land on your blog. Work out what about your story makes you unique, interesting, or relevant, and focus on that. Show that you’re someone worth listening to and that you have something to say.
Evidence That You Understand Your Readers
Your About page isn’t just about you. It’s about your readers and showing that they stand to benefit from reading your blog. Show them that you understand them, their problems, and their dreams. Describe their issues back to them and explain how you can help them.
What They Can Expect
To give your visitors a reason to stick around, you need to explain what you have to offer them. Tell them what your site is about and what it can do for them. How often do you publish posts? Do you aim to entertain or inform? Do you write blog posts, publish videos, or record podcasts?
Relevant Links
Give your visitors a starting point by linking them to your most useful and beginner-friendly posts.
Opt In Form
If you’ve got a mailing list (and you should have if you want people to come back to your site and maybe even become customers), add a sign up form to your About page, so that, if a visitor feels your site will be useful or interesting, they can enter their email address to hear from you whenever you publish new content.
Social Media Links
Include links to any social media profiles that you use regularly. This is not essential, but if you want to collect followers on Facebook, Twitter, Pinterest, and so on, this is great way to do that.
Good Examples Of About Pages
To see some solid examples of About pages, check out the following links:
Where To Get More Help With Your Blog
We have a full guide that takes you step-by-step through setting up your own food blog. You can see that right here. Alternatively, you can get a free copy of Health Coach Launch – our in-depth guide to starting your own health coaching website.
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